Amazon's missing out on revenue

I was at Border's book store today searching through a massive array of look-alike books on PHP and MySQL programming. After an hour I finally selected a volume based on a five minute thumb-through, a pretty cover, and a gut feeling. How I wished I had Amazon.com's handy-dandy customer review database there to guide my decision! Then I could look for a book that had an average four star review or better, read through the editorial description, and make my choice.

Amazon.com has a valuable asset in the thousands of reader's reviews they store on their website. Why not make some money by leasing the information out to bricks-and-mortar stores? Most such book stores already have computer terminals spread around that allow customers to search the available inventory. Why not also give those customers access to an easily searchable index of Amazon's customer reviews?